Tehtaan Hotelli's short-video project on social media was a success

Bleisure Finland Oy, a family-owned company based in Karkkila that operates Tehtaan Hotelli, received €3,000 in business development funding. The project has received EU rural development funding from the Leader group Ykkösakseli. With this support, the company is producing short marketing videos for Tehtaan Hotelli to reach new customers and grow its business. The project began on November 1, 2025, and the production and monitoring period lasted three months, ending on April 30, 2026.

The short-form video marketing campaign carried out during the three-month collaboration has significantly increased Tehtaan Hotel’s visibility and reach across various social media channels. The published video content garnered a total of over 531,000 views through a combination of organic reach and paid advertising. Profile views totaled approximately 10,335. The content generated strong engagement among the audience, garnering a total of 2,389 likes, 38 comments, 107 shares, and 39 saves. A total of 2,593 visitors were directed to the website via the videos, indicating that the content successfully guided an interested audience to explore Tehtaan Hotelli’s services in more detail. During the collaboration, the social media channels gained a total of 409 new followers. The results show that the video content has successfully increased both brand awareness and audience engagement across several different target groups. The audience reached consisted primarily of users aged 18–54, and the majority of the reach was generated in Helsinki and other cities in Southern Finland.

Overall, the collaboration has generated strong visibility for Tehtaan Hotelli and effectively supported the brand’s digital awareness through short-form video marketing. The results show that video content is an excellent way to increase reach, engage the audience, and drive traffic to websites.

For more information, contact CEO Vesa Kokkonen, vesa.kokkonen(at)bleisure.fi